Ada Ruiz is the founder and lead writer of InBusiness, an independent business blog she launched in 2025. Drawing on her own experience of running a small business, Ada created InBusiness for readers who want practical guidance without vague advice, hype, or unnecessary jargon. Her work is aimed at small business owners, freelancers, and early-stage founders navigating real decisions with limited time, information, and budgets. Ada writes about business planning, lean finances, branding, marketing fundamentals, productivity, operations, and the day-to-day execution required to build a sustainable business. Based in Orlando, she approaches each topic with a clear, grounded perspective focused on helping readers think more carefully and make stronger decisions.