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Is Ego Going Out of Business? Here Is the Truth

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If you’ve tried calling EGO’s customer support recently and couldn’t get through, or you’ve walked into your local Home Depot and noticed their tools were gone, it’s natural to wonder if something is wrong. Forums and Reddit threads haven’t helped — some users are openly asking whether EGO Power+ is shutting down.

This article cuts through the noise. Here’s what the actual data shows about EGO’s financial health, why some retail changes happened, and how to decide whether their tools are still worth buying.

EGO Is Not Going Out of Business — Here’s the Short Answer

No official filing, corporate announcement, or credible news source says EGO is closing or going bankrupt. The rumors are mostly driven by customer service frustration and a retail change at Home Depot — not verified business news.

EGO is a brand owned by Chervon Holdings, a large multi-brand manufacturer that also owns the FLEX tool brand. This is not a small startup that could disappear overnight. It’s a company with over a billion dollars in annual revenue.

Perhaps the clearest signal that EGO isn’t winding down: they have new products scheduled for 2025 and 2026. Companies that are shutting down don’t invest in multi-year product roadmaps.

EGO’s Parent Company Had a Rough 2023 — What That Actually Means

Here’s where things get real. Chervon Holdings, EGO’s parent company, had a genuinely bad 2023. According to an analysis by ToolGuyd of Chervon’s financial results, the company’s total sales revenue dropped about 31% year over year, falling to roughly $1.375 billion. That’s a drop of approximately $614 million compared to 2022, and the company posted a net loss for the year.

That’s a significant decline. It shouldn’t be brushed aside.

But here’s the thing — a bad year is not the same as going out of business. Think of it this way: someone who earns a strong salary but had a rough year with lower income and some unexpected debt is still employed and still paying their bills. They’re not about to disappear. That’s closer to where Chervon sits right now.

Companies with far worse financial years have restructured, cut costs, and recovered. Others have been absorbed by larger companies rather than simply vanishing. A 31% revenue drop is a serious problem that warrants attention — but it does not mean EGO is closing its doors.

Why EGO Disappeared From Home Depot

This is probably the single biggest source of consumer confusion. Many people stopped seeing EGO tools at their local Home Depot and assumed something must be wrong with the brand.

The actual explanation is more straightforward. Home Depot originally carried EGO under an exclusivity agreement — a deal that helped EGO build early retail presence. When that agreement came up for renewal, EGO chose not to renew it. That was EGO’s decision, not Home Depot dropping them.

Once the exclusivity ended, Home Depot moved on and started carrying competing brands instead. That’s how retail works. Losing shelf space at one major retailer due to a contract decision is very different from a brand collapsing.

EGO tools are currently sold at Lowe’s and through online channels. The distribution strategy shifted — the brand didn’t disappear.

What EGO’s Customer Support Problems Really Indicate

The frustration with EGO’s phone support is real and worth taking seriously. Forum threads and community posts show customers dealing with long wait times and slow warranty responses. On Trustpilot, EGO’s reviews are mixed — some buyers praise the tools, others report poor experiences when trying to make warranty claims.

EGO’s own community platform has acknowledged the issue. An official response in a support thread confirmed that the phone system is working but overloaded — likely due to understaffing — and suggested calling when the lines open in the morning.

That’s a genuine problem. Understaffed support creates real headaches for customers, especially those dealing with a broken tool or a warranty issue. It’s worth factoring into your decision before you buy.

But stretched customer service is a sign of a company dealing with operational pressure — not one that’s about to shut down. Those are two different things. Treat the support complaints as a service quality risk, not evidence of imminent closure.

Signs That EGO Is Still Actively Operating

If you want to judge whether a brand is still healthy and investing in the future, look at what they’re actually doing — not what frustrated forum users are saying.

Here’s what EGO’s actual activity looks like right now:

  • The EGO website has a “Coming Soon” section with new products listed for 2025 and beyond.
  • EGO has launched a separate EGO Commercial site, targeting professional and commercial users — an expansion move, not a retreat.
  • Independent tool reviewers on YouTube have covered EGO’s product roadmap for the next several years, including specific upcoming models like a new battery wet/dry vacuum.
  • A recent video reviewing EGO “after 8 years” discusses current product launches and competitive positioning — not a brand sunset.

Companies that are shutting down don’t launch commercial product lines or announce tools for 2026. Active product development is one of the clearest signs of a brand that intends to keep operating.

How to Decide If EGO Tools Are Still Worth Buying

If you’re thinking about buying a $600–$700 EGO mower or investing in their battery system, here’s a practical way to think through the risk.

Check the warranty terms carefully

EGO offers multi-year warranties on their tools and batteries. Before buying, confirm what’s covered, for how long, and how claims are handled. Given the mixed support reviews, it helps to know what you’re getting into before you need help.

Look at what’s currently on shelves and online

EGO tools are available at Lowe’s and through online retailers right now. Active retail presence and ongoing new product releases are practical signals of a working business. If those disappeared, that would be a different story.

Understand the battery ecosystem risk

With any cordless tool brand, you’re investing in a battery platform. If the brand stops operating years from now, replacement batteries could become harder to find. That’s a legitimate long-term risk — but it applies to almost every tool brand, not just EGO.

Separate online sentiment from corporate reality

Reddit threads and forum posts reflect real frustration, but they’re not financial forecasts. When one user says they think EGO will be “squeezed out of the market,” that’s an opinion — not a prediction based on filings or official data. Weigh it accordingly.

For more practical breakdowns of business and brand health, InBizMag covers the kind of real-world business context that helps you make smarter decisions.

Watch for actual warning signs

If you want to track EGO’s health over time, here’s what to watch: official announcements from Chervon Holdings, product availability at major retailers, and whether new tools keep coming to market. Those are meaningful signals. A long phone wait time is not.

The Bottom Line

EGO Power+ is not going out of business. There is no official filing, no bankruptcy announcement, and no credible report suggesting closure. What exists is a parent company that had a difficult 2023 financially, a retail channel shift away from Home Depot, and customer support that is clearly stretched.

Those are real issues — especially the support problems. But they describe a brand under pressure, not one disappearing. EGO is still releasing new tools, still selling through major retailers, and still investing in commercial product lines.

If you’re considering EGO tools, go in with clear eyes. Check the warranty, read recent buyer reviews, and understand that some customers have had poor support experiences. But don’t let forum speculation drive a decision that the actual data doesn’t support.

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Ada Ruiz is the founder and lead writer of InBusiness, an independent business blog she launched in 2025. Drawing on her own experience of running a small business, Ada created InBusiness for readers who want practical guidance without vague advice, hype, or unnecessary jargon. Her work is aimed at small business owners, freelancers, and early-stage founders navigating real decisions with limited time, information, and budgets. Ada writes about business planning, lean finances, branding, marketing fundamentals, productivity, operations, and the day-to-day execution required to build a sustainable business. Based in Orlando, she approaches each topic with a clear, grounded perspective focused on helping readers think more carefully and make stronger decisions.

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